I’ve always been someone who creates things from ideas.

As a kid, that looked like taking my lemonade stand door-to-door, selling "sculptures” from rocks I collected while hiking with my brother and grandpa, experimenting with a "recipe" in the kitchen, and starting a neighborhood detective agency with its own newspaper (very Mary-Kate-and-Ashley coded). It was never really about what I was building — I just loved the process of bringing something to life.

As I got older, though, there seemed to be less room for what do you want to create today? and a whole lot more pressure to figure out what are you going to do with your life?

Unfortunately, “a little bit of everything” wasn’t the answer people were looking for. Suddenly, it felt like I was supposed to pick one thing, follow one path to "success," and somehow know that was what I wanted to do...forever. (Okay, maybe not foreverrrr, but at least until I got married, had kids, and/or retired.)

I’d always been multi-passionate, curious, creative, and interested in approximately 47 things at once, so narrowing all of that down to one thing felt pretty much impossible.

After losing my dad unexpectedly during my junior year of high school, I found myself drawn toward medicine. For a while, pre-med felt like the “right” path — it was meaningful, challenging, and a way to help people in a very tangible way. But by my junior year of college, I had to admit that while I cared deeply about helping people, medicine itself wasn’t the thing that lit me up. So instead of forcing myself to stay on a path that no longer fit, I gave myself permission to explore what did.

After college, that exploration took me in a lotttt of different directions — nonprofit work, photography, marketing, creative direction, and, eventually, into the nitty gritty of other people’s businesses. On paper, none of it looked particularly linear. But eventually, I realized there was a common theme: I loved taking an idea, figuring out all of the pieces it would take to make it happen, and bringing it to life.

And across all of those experiences, I started noticing something else: a business could look really successful from the outside while feeling completely different behind the scenes.

Because a business can have great marketing, solid systems, and a really good offer. But if those pieces aren’t all supporting the same vision, something is always going to feel a little off. Sometimes you have to zoom out, look at the business as a whole, and figure out what needs to shift in order to bring everything back into alignment.

That realization eventually became The Magnolia Method™ — our way of looking at your business as a whole and making sure what you’re building, how it operates, and how it shows up in the world actually work together.

Because apparently, I never really grew out of being the kid who loved bringing ideas to life. But after more than a decade of doing it professionally, there’s one thing I’ve become pretty convinced of: there isn’t one “right” way to build a business.

You work differently, you lead differently, your strengths are different, your definition of success is different, and the life you want your business to make possible is different too.

So instead of handing you another formula for what your business should look like, I’d much rather help you figure out what you actually want to build…and then create the strategy, systems, and support to bring it to life!

Because you’re not building anyone else’s business. You’re building yours.