How many times do you check out a new restaurant because someone posted about it on social media? Or head to a business’ Instagram to get a feel for what they have to offer? Ooor maybe, even if you don’t want to admit it, you’ve stalked a crush’s profile.

Chances are, anytime you come across anything (or anyone) new, you check them out online first. But you’re not alone: 75% of internet users research brands/products on social media.

Which brings us back to our first question: is your social media making a good first impression?

Some questions to ask yourself when trying to decide what kind of impression you’re making:

1. Do you have a varied mix of promotional and non-promotional content?
2. Are your highlight covers consistent and do they match your branding?
3. Is it immediately obvious what your brand offers when visitng your page?
4. Are your name and bio optimized for SEO purposes?
5. Is your link in bio relevant and up to date?
6. Does your bio contain a clear call-to-action?

Need help making sure your social media has that WOW factor when first-time users visit your profile? Learn more about our Content Strategy Embracive, where we’ll do a deep dive into analyzing your profile, auditing your content, and making suggestions for you to implement in order to make the most of your accounts!