Can you believe 2024 is less than one month away?!

We’re sure if you follow other agencies, you’ve likely seen some of their marketing predictions for the new year. However, we’re tapping in and giving you ours, too! (Because, we think it’s kind of fun to compare people’s predictions and see which come true).

Prediction 1: Video Content

We predict that video content will remain a pivotal tool in digital marketing. Platforms like TikTok, Instagram Reels, and YouTube are witnessing the popularity of short-form videos, live streaming, and interactive content, and we don’t see that momentum ceasing any time soon.

Prediction 2: Augmented Reality

We think we’re going to see a lot more brands integrating Augemented Reality (AR) in the coming year. Think: virtual try-ons, “see it in your room” simulations, and maybe even interactive ads??

Prediction 3: Personalization and AI

When AI first took the world by storm in 2023 (we’re looking at you, ChatGPT), many voiced concern for the lack of personalization. We’ve all been to sites or gotten emails that use our first name — and don’t we tend to feel a bit more “special” when they do? Or how about the brand we follow on Instagram who *always* seems to speak directly to us?

We predict that brands will continue to utilize AI but in a more personalized way. We see this being particularly helpful for personalizing customer experiences and using AI to predict and analyze customer data to determine trends on preferences (which can then be taken to help inform your strategies).

Prediction 4: A Shift in Influencer Culture

We predict that we’re going to see a lot less influencers in the coming years — at least in the traditional sense. Consumers, especially Gen Z, seem to be a lot more skeptical of products being advertised online and a lot more conscientious of their purchases. Traditional influencers can often come across as dis-ingenuine. As a result, we think that brands are going to tap into the power of micro- and nano-influencers and UGC to showcase their products in ways that seem more organic.

Prediction 5: Social Commerce

We’re seeing a biiiiiig emphasis on social commerce (aka e-commerce on social media platforms). While Instagram and Facebook both integrated shopping features on their platforms in 2020, TikTok didn’t follow suit until September 2023 and has been offering incentives to users to utilize the feature by offering various coupons and special offers. We predict we’re going to continue to see an increase in social commerce in the coming years, and expect for brands to take advantage.

Magnolia Creative Co exists to help established, mission-driven businesses amplify their online presence through strategic content marketing and management. We are a full-service creative studio; taking you from marketing strategy, to content plan, to branded content, to engaging copy, to (ultimately) a community of loyal fans and prospective customers.

We place a high value on creating sustainability in your business. Sustainability in your content marketing plan, but also, as a result: a consistent increase in your revenue, your inquiries, and brand growth overall.

We believe that steady business growth year over year is a direct result of an engaged, trusting, and dedicated community – which is exactly what the right marketing support can aid you in creating around your small business. Ready to start cultivating an online presence for your mission-driven brand?  Learn more about our services.