I had the privilege of working with Nick at the Weekend Team to manage New City’s social media from November 2019 — December 2020. We worked with them to establish a content calendar to allow for consistent posting, emphasizing quality and diversity, in order to encourage growth and engagement.

Responsibilities included:

• Full-service social media management
• Graphic design for branded social media graphics, including both stories and posts
• Copywriting
• Monthly photography, including coordinating with volunteer photographers
• Photo + video editing

We pivoted their strategy a bit during the peak of the pandemic, focusing on engaging their congregation in different ways online and streaming their weekend services to both YouTube and Facebook. We also implemented weekly Instagram Lives and focused on video content. Despite the pandemic, New City continued to see consistent growth month over month:

• A 200% increase in Facebook video views.
• A 58.3% increase in Instagram followers.
• 3,932% increase in YouTube video views.