Did you know that the average person processes nearly 75gb of information each day?

A 2009 study by the University of California found that we consume 34gb of data and information every day (increasing about 5% per year). That’s roughly 56gb today — and that study was done before the rise of TikTok and short-form video.

To throw another statistic at you, the average person spends 147 minutes (2 hours and 27 minutes) on social media each day.

Which got us thinking… how much of that consumption actually serves a purpose? How much of that information are we actually retaining? How much of what we process each day actually adds value to our life?

Don’t get us wrong: we’re big fans of social media and supporting creators and businesses on these platforms.

However, we’ve noticed a shift lately towards creating more content in the hopes of getting it to go viral or gain more reach. Even a lot of the “experts” (aka gurus) out there will push quantity over quality.

When you have a clear marketing strategy in place, each piece of content serves a purpose. You don’t have to aimlessly post in hopes of having one piece of content go viral in order to experience growth. (And even if you do, is that viral content targeting your ideal client? Does the rest of your content serve your ideal client? Are you funneling them to eventually convert? There’s so much to unpack there alone).

But we’ve digressed…

With a content marketing strategy, you’re focusing on creating content with a purpose. Your posts are created with intentionality because you are creating them to speak directly to your target audience through a mix of value, connection, and promotional content, supporting them in their customer journey.

Not to mention, you’re no longer burning yourself out by creating copious amounts of content that doesn’t convert (because it’s not serving a purpose). You’re no longer throwing spaghetti at the wall.

With a clear strategy in place, you’re able to save time and energy — and invest it back into other areas of your business (or your life).

So the next time you see someone on social media urge you to post a bunch of content and/or focus on quantity rather than quality, we’d probably recommend unfollowing them (or scrolling on by) because we can guarantee that they’re not thinking with a long-term strategy in place.

Need help coming up with a strategy that is going to support your long-term business goals in a sustainable way? Check out our Content Strategy Embracive.